Mitchell Tenpenny Unveils New Cannabis Strain “Night Owl Haze”

Music and marijuana converged on a whole new level at Mitchell Tenpenny's Meet & Greet at the RISE Dispensary in Mundelein, IL, where the multi-talented artist introduced his new strain, Night Owl Haze, in partnership with the Rythm Artist Series. The city of Mundelein experienced a harmonious blending of artistry, creativity, and lifestyle when Mitchell Tenpenny's stopped by the local RISE Dispensary owned and operated by Green Thumb Industries.

“The RYTHM Artist Series is about elevating the authentic relationship artists have with cannabis while bringing fans closer to their favorite artist by smoking the same strain as them,” said GTI founder and CEO Ben Kovler, “We are excited to partner with great artists to offer premium strains to music and RYTHM fans alike.”

When Tenpenny, renowned for his eclectic mix of country and pop, walked in, the crowd went into an absolute frenzy, their excitement seeping through the marijuana-smoke-filled room. Clad in a relaxed ensemble of black jeans, custom shoes, and a Night Owl Haze T-shirt, Tenpenny emanated the down-to-earth charisma that his fans adore. For the uninitiated, Mitchell Tenpenny is a renowned singer/songwriter in the world of country music, famous for his distinctive talent and explosive hits like Drunk Me, Truth About You, & We Got History which have collectively garnered over 1.5 billion streams.

This partnership with Rythm, backed by Green Thumb Industries, marks a milestone in Tenpenny's career and adds another feather in the hat of the cannabis operator as they engage in their latest venture - the Rythm Artist Series. The event made a strong case that Tenpenny and cannabis is indeed a collaboration many have unknowingly been awaiting.

One of the afternoon’s most defining moments was Tenpenny's unveiling of Night Owl Haze. Named after the vivacious nightlife of Nashville, this Sativa Cannabis strain was carefully crafted to offer invigorating effects with terpenes evoking aromas of pine, earthy tones, lemon, and surprisingly, bubble gum. A night owl himself, Tenpenny acknowledged the significant role that marijuana plays in his creative process. He likened the buzzing Sativa effects of Night Owl Haze to the zestful energy that keeps Nashville alive all night, thus forming a sensory parallel between the cannabis strain and his musical home ground. In Tenpenny's words, the new strain is named Night Owl Haze to honor the Nashville tradition of creativity that blooms after dark. It provides users with a cerebral high, balanced by physical relaxation – a tantalizing experience like the vibes resonating from Tenpenny’s music.

“Cannabis is synonymous with the production of timeless music across several genres,” said Mitchell Tenpenny. “RYTHM’s desire to fuse art with cannabis in unique and interesting ways made them an ideal partner to bring my Night Owl Haze strain to life. I can’t wait for my fans to smoke it—I love it, and know they will, too.”

Taking center stage at the RISE Lounge and Smokeasy, Tenpenny set the tone for an enchanting afternoon filled with candid conversation, music, laughter, and, of course, the immersive exploration of the Night Owl Haze. Cannabis consumption was allowed and encouraged, an apt nod to the heart of the occasion. RISE Lounge and Smokeasy, is an upscale yet relaxed environment that added a degree of class to the event, without diluting the intimacy of the gathering. To set the scene for the artist and his followers to kick back and relish the first strain in the Rythm Series, RISE went all out.

Despite the chic setting and heightened euphoria, Tenpenny's affable personality made the day feel like a backyard hangout with old friends rather than a celebrity event. This relaxed environment cultivated deeper connections between Tenpenny and his fans also called the Night Owls, facilitating meaningful conversations over shared cannabis joints. To make things more interesting, an autographed guitar found a lucky home in one fan's possession by the end of the event.

Being the pioneers of Rythm’s Artist Series collaboration, Tenpenny and RISE went the extra mile to make sure attendees took home more than just great memories. The event did not limit itself to being a typical 'meet and greet'. In addition to photo-ops and swag giveaways that included Night Owl Haze Rolling Trays, lighters, and album covers, guests had the chance to leave with an authentic Tennpenny polaroid – a memento capturing a moment in time and the shared passion for music and cannabis.

Night Owl Haze will be available exclusively at RISE and Green Thumb Industries dispensaries in Illinois, Florida, and Nevada. And Tennpenny is not the lone artist set to make a mark in the cannabis space. This unique Rythm Artist Series promises more exciting collaborations in the pipeline featuring talents such as the rock band State Champs, the remarkable blues artist Marcus King, and pop R&B sensation Tinashe.

Keeping with the vibes of the event, the strain's tagline

“Soaring High From Dank Till Dawn”

seems perfectly fitting

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As Mitchell Tenpenny, alongside other acclaimed artists, navigates the frontier where music meets cannabis, it is evident that the Rythm Artist Series promises a novel way for artists to connect with their audience. Through strains that are carefully curated and personally selected, Rythm offers a backstage pass into the artists' worlds and minds, while opening new dimensions for them to convey their true essence and character. It was, in essence, a memorable afternoon at RISE Dispensary that laid a solid foundation for more intoxicating Rhythm in the pipeline.